Are you thinking of creating a corporate video for the first time? If yes, then this is something that you shouldn’t take lightly. Around 90 percent of customers think that well-made videos make their buying decisions much easier (Forbes). Meanwhile, another study has proved that adding a short video to a social media platform can make viewers 10x more likely to share it with others (Vidyard). However, the video needs to be engaging. While planning for corporate video production in Dubai, you need to make sure that you have integrated all the required elements. Well, to help you out with this, here we have listed down some tips for you.
Understand Your Target Audience
Before you can begin making a corporate video, it is crucial to understand your target customers. Think about who will find your video valuable. For this, you can create marketing personas. This will help you know what your customers like the most. If you are confused and don’t know how to create marketing personas, you can take the help of digital marketing professionals or an Award Winning Digital Agency.
Focus on The Benefits Your Products Can Offer
An effective trick to make a successful corporate video is to create one that can benefit the customers. Remember that audio features in a video can be informative. But those features will not always help your audience see how the products and services offered by you can benefit them. In simple words, try to show as much as you can, don’t tell.
Go For Captivating Visuals
Your corporate videos do not have to be a cinematic marvel necessarily. However, there shouldn’t be any unprofessionalism or messiness, or these factors can distract your viewers from the message you’re trying to convey. If you try to cut corners to save money, it will affect your final product. You can overcome such issues by working with the best Award Winning Digital Agency.
Shorter is The Best
Remember that people don’t prefer to spend a lot of time to going through the entire video. So, focus on the essentials. Do you know that the average length of the top-ranked YouTube videos is under 3 minutes (AdWeek)? Though your video runtime may vary based on the type of video you are making, your focus should eventually be on concise language. If you want to add more information, place it in the comments section to keep the video length short. Try to avoid repetitions and complicated words.
Add Upbeat Music
You cannot avoid the power of using good music in a video. Music can influence your customers’ emotions and minds. It can even change people’s perceptions instantly. Hence, when creating and editing your corporate video, don’t forget to add engaging instrumental music that can effectively communicate your message. Give it a try, and you will see the difference.
Closing ThoughtsA professional corporate video can have a major impact on your business. With the best corporate video production Dubai, attractive customers will become easier. So, go on and hire an expert now to create a stunning corporate video and stay ahead of your competitors.